Wealth Management Services

At Firma Financial Planning, we pride ourselves on being independent financial advisors with a fiduciary responsibility to our clients. We go through the planning process of understanding you, your financials, and your goals while identifying tools in the financial tool box that best serve your needs… and there are many tools in the financial tool box, including many for wealth management.

As planners, we value liquidity, risk, and cost efficiency. The vast majority of our clients work with us in an advisory capacity, utilizing our wealth management services. 

Here is what that relationship looks like. If a client opens an advisory account, they are giving us discretionary authority to make trades on there behalf. After the financial planning process is complete and an investment strategy is determined, the client is giving us authority to make trades within that strategy. We do not generate commissions based on those trades, So you do not have to question if we are making those trades for your best interest or for ours. This is a fee-only wrap account.

A fee-only account is where the management fee is stated as a small percentage of the assets managed. Generally around 1.25% depending on the amount of assets under management. We find this model to be most beneficial as it aligns both of our interests. We each want the account grow and you need to have confidence that we are working in your best interest.  This is best achieved in a non-commission based platform. We are partners in this endeavor. We are glad to discuss fees and the cost of a portfolio. Typically, our portfolios tend to be more cost efficient than other advisory firms. We are actively manage your account using low cost Exchange Traded Funds as opposed to buy-and-hold load funds or mutual funds.

We also offer group pricing. Since the fee rate is based on Assets Under Management, we will take all managed accounts into consideration when calculating the rate. as well as take every account associated with your group. As an example, if you are a client and your brother is in the market for a financial advisor, he can open an account with our firm and join your group. When his assets are calculated with yours and the total moves you passed a break point, we will give you BOTH the lower annual rate.

If you have any questions about our wealth management services, strategy, or philosophy please feel free to contact us. 

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