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Your Wealth: Managed

Firma Financial Planning advisors are CFP® Professionals certified to help you achieve your dreams. That is our mission. That is why we are here.

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Why People Work With FFP

 Firma Financial PlanningRoboAdvisorTraditional Advisors
Dedicated CFP® Professional
Financial planners not incentivized to sell
Fees based on services clients use
Do not charge based on AUM
Easy access to advisors, including after business hour
360° financial plans
Empowering tech platform to help achieve goals
Demystify and simplify financial planning process
Subscription based service models
Low cost investment portfolios
Customer service with someone you know, not a call center
Ability to work with your financial advisor from anywhere

What We Do Best

With multiple financial advisors and years of experience, we have figured out what we do best so we can help you achieve your financial goals and dreams.

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Dedicated Planner

Having someone who knows your plan and you can call to discuss changes, the status, or more. 

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Flat-Fee Pricing

No hidden, extra, or fine print fees. One flat fee is charged regardless of the return on investment.

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Fiduciary Guidance

FFP is here to help answer all of your questions and guide you through each step of the process.

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Financial Hub

All of your financial documents, status reports, charts, and important information in one place.

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Intuitive & Simple Plans

Finances don’t have to be complicated. Our step-by-step process helps break each step into understandable pieces.  

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Focused On Your Goals

Our goal is for you to reach your goals. Honestly! We are here for you. We can’t thrive unless you thrive.

Key Questions To Help You Find The Right Financial Planner

What is CFP® and why is it important?

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What if I only need a little help with financial planning?

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How do you charge for your services?

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Your Wealth: Managed

At Firma Financial Planning, we pride ourselves on being independent financial advisors with a fiduciary responsibility to our clients. We go through the planning process of understanding you, your financials, and your goals while identifying tools in the financial tool box that best serve your needs… and there are many tools in the financial tool box, including many for wealth management.

As planners, we value liquidity, risk, and cost efficiency. The vast majority of our clients work with us in an advisory capacity, utilizing our wealth management services.

Here is what that relationship looks like. If a client opens an advisory account, they are giving us discretionary authority to make trades on there behalf. After the financial planning process is complete and an investment strategy is determined, the client is giving us authority to make trades within that strategy. We do not generate commissions based on those trades, So you do not have to question if we are making those trades for your best interest or for ours. This is a fee-only wrap account.

A fee-only account is where the management fee is stated as a small percentage of the assets managed. Generally around 1.25% depending on the amount of assets under management. We find this model to be most beneficial as it aligns both of our interests. We each want the account grow and you need to have confidence that we are working in your best interest.  This is best achieved in a non-commission based platform. We are partners in this endeavor. We are glad to discuss fees and the cost of a portfolio. Typically, our portfolios tend to be more cost efficient than other advisory firms. We are actively manage your account using low cost Exchange Traded Funds as opposed to buy-and-hold load funds or mutual funds.

Contact Us Firma Financial Planning

Financial Planning

Financial planning is the core service Firma Financial Planning offers. A typical relationship between ourselves and our clients is when we manage client assets in our advisory platform and the fee is stated as a small percent of assets under management. Financial Planning and all other services we offer are included in this relationship at no additional cost, however, with the way people save in today’s day and age, using 401ks and other qualified plans where assets must stay with the provider their employer chooses, it’s not always possible to enter into that arrangement. For some people, a flat fee Financial Plan may make the most sense.

Flat fee Financial Planning agreements include:

  • Initial consultation at no cost to introduce you to our firm and understand the scope of the engagement – If you decide not to move forward you will not be charged a fee
  • Asset Map report organizing your assets and determining retirement readiness, insurance audits for life, long term care and disability, college planning, and any other questions or concerns you have.
  • Kwanti Portfolio Analysis and Proposal – Analysis of current portfolio positions and how they relate to goals and objectives. Recommendations for future allocations.
  • If at any point in the process you decide you wish to open an account with our firm, your flat fee will be waived.

Hourly Consulting

We understand that not everyone may be in the position to have us manage assets for them. Maybe you’re just getting started or you’ve been saving but your assets are locked up in a a 401k-type account. Should that preclude you from working with a professional to help you make financial decisions? At Firma Financial Planning, we don’t think so. Our goal is to help as many people as possible in any way that we can.

It is for that reason that offer a variety of different cost structures including hourly consulting. We want to provide solutions for as many different scenarios that we can. Hourly consulting is designed for special projects and circumstances. Maybe you’re a small business owner that wants assistance reviewing at your books or running some projections. We can help be your CFO.

The family could use a CFO at times as well. Some families need to develop a plan to tackle some debt. Others want to build some college plans or prepare for a second home or large expense/investment. We are happy to help.

We need at least one meeting to determine the scope and goals of the relationship. We will be happy to meet at no cost so we can understand what your project entails, and we can get you an accurate proposal.

401k, 403b, Other Qualified Retirement Plan Allocation

We understand that today’s assets are held in a current 401k, 403b, pension plan, or other qualified retirement account. Typically , most advisors will not work with someone unless they have the opportunity to roll over those assets. We work a bit differently. We understand that the planning process needs to begin before that. In fact, we pride ourselves on our willingness to work with you before that time has come.

We want to invest in the long term relationship with you and your plan, even before we open an account for you. We value the relationships with our clients. It is for this reason that we offer hourly consulting and qualified plan allocation. For many people, their largest cash asset is their 401k/403b. Shouldn’t that be managed in accordance with your overall financial outlook? In a way that matches your goals?

To the right is what is included with our hourly consulting agreement. If you have any questions, please reach out to us!


  • In-person introductory meeting to introduce our firm and discuss your goals and objectives – free of charge with no obligation to proceed.
  • Second in-person meeting to deliver proposal for services – also free of charge with no obligation to proceed.
  • Access to our Email Newsletter containing weekly market and economic updates, periodic relevant financial planning topics, and occasional webinar invites.
  • Agreed up deliverables of the arrangement – allocation, financial plan, other follow up topics etc.

Our Process Involves
You In Every Step.

Firma Financial Planning doesn’t just keep our clients informed – you are part of the plan! We want you to be a partner in every step from gathering information to putting money back into your pocket. 

After many clients and changes in the market, Firma Financial Planning has found the more involved a client is in their investment plan, the better the plan goes. We want you to be a partner, not a spectator. 

Organize

Every plan has a start and every start needs to be organized.

Educate

The most important step is educating our clients.

Strategize

Creating a plan and making tweaks as the market changes.

Execute

Put the plan in to action! Action means money in your pocket!

Reach Us

Address

17957 Hall Rd
Macomb, MI 48044

Hours

M-F 8am-5:30pm

Phone

586.263.3700

Get In Touch

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