Finances Have Never Been This Understandable. 

Firma Financial Planning Mission Statement: Our mission is to help people at any stage of life pursue financial independence in whatever way they define the term.

Finances Have Never Been This Understandable. 

Firma Financial Planning Mission Statement: Our mission is to help people at any stage of life pursue financial independence in whatever way they define the term.

We Believe In Hard Work And Dedication

In a world of one-size-fits-all plans and product solutions, our goal is to bring you service that is unique and customized to you. We accomplish this with our process to better understand you, your goals, and situation, which is focused around the relationship between us and our clients. Everyone gets on the same page and confidence is instilled through understanding.

Firma Financial Planning can tailor strategies for your specific needs.  

Let Us Be Your Coach

We understand that you are looking for a coach, not a salesman. You could go to any bank, credit union, or place where they solicit financial products and be sold something. Are these really the best people and businesses to handle the financial assets you have worked so hard for?

We have a process to help you become an educated consumer. The experience is designed to leave you feeling more knowledgeable than you when you began. We believe this is where we begin to separate ourselves from the other ‘transactional’ type of advisors. We are analysts and educators. Once people meet with us and feel that experience, it gives them the confidence to move forward with their plan. We often say around our office that being someone’s go-to resource for their life savings is of the highest honor.

Our Process

Our four-step process has helped hundreds of clients pursue their dreams. Talk with a financial planner today at Firma Financial Planning.

Firma Financial Planning About Us

01 | Organize

The first step in the process is to get organized and we can help you do that. We understand how it happens: you moved from a couple of jobs and left your old 401k, you opened an IRA at the bank, you have a college account for the kids, cash comes in every month then goes out. It’s common. We need to view your unique situation from a bird’s eye view to help understand where we are starting. One tool we use is our Retirement Calculator. To complete our road map, we need to understand where we are starting. It may be tedious, but it is necessary.

02 | Educate

While every component of this process is vitally necessary, educating our client may prove to be the most beneficial. You are much more likely build toward success if you understand the different components that go into the plan. How much do I need to generate my desired income? How does the Time Value of Money effect my goals? Net Present Value? Alpha? Beta? Standard Deviation? What does it all mean?

These are the components we use to build your plan. We pride ourselves on our ability to breakdown these intricate financial concepts so they are easy to understand. We believe you must have confidence and understand your plan.

About Firma Financial Planning
About Firma Financial Planning

03 | Strategize

This is where the plan begins to take form. We develop and deliver recommendations and options for working towards your goals. Although this step is about what we can do to help bring the plan to fruition, it is not without you or your input. It is imperative that you are fully comfortable with the plan that gets put into motion. To accomplish that, you must be a part of the process to build it. This means understanding the recommendations, the pros and cons, aligning them with your tolerance for risk, etc. This is a team effort.

04 | Execute

This step is forever ongoing. Just because we built the plan here today does not mean this is what it will always be. After we arrive on a strategy that all parties are comfortable with, we put that strategy into motion. From there, we must constantly evaluate the plan as it pertains to your situation. This may be in the form of an annual in-person meeting, periodic phone calls, or emails. Executing the plan requires that we go through the process from the beginning to ensure we are on the right track and taking steps to be in front of any changes. The plan we create today is not static plan. It must maintain the ability to evolve and change as you and your goals do.

About Firma Financial Planning

A Dynamic Platform

We have a high degree of confidence in our platform. We believe it encompasses our core beliefs of maintaining liquidity, risk efficient rate of returns, cost efficiency, and transparency. Our firm operates on a fee-only agreement with our clients. We trust that the overall cost structure associated with our portfolios compares quite favorably to our competition.

Our wrap-fee account structure aligns our goals. We both want the account to grow and you will not get a call from us recommending a change in allocation unless we firmly believe this is a needed and helpful change. Our clients feel an added layer of confidence in working with us.

We are eager and excited to meet you and show you what we can do. If you believe you would benefit from a more formal introduction, we are glad to be available. We look forward to the opportunity!

Best regards,

Thomas VanDoorne Jr., CFP®

Most people don’t have a written plan, get started today!


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17957 Hall Rd
Macomb, MI 48044


M-F 8am-5pm



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Areas served Sterling Heights, Clinton Twp, Fraser, Macomb, Mt Clemens, Roseville, Shelby, St Clair Shores, Utica, Warren, Washington, and other cities in the state of Michigan.

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